How we handle your information

This policy explains how Apex Funding & Advisory handles information you share when you contact us about our funding and proposal support services, when you take part in our research initiative, and when you visit this website.

Our research seeks to understand how nonprofit organizations and small government contractors find, evaluate, pursue and manage funding and procurement opportunities. Responses help us identify challenges and assess which technology solutions may be most valuable.

Participation in any research questionnaire is entirely voluntary. You may skip any question you prefer not to answer and may stop at any time. Choosing not to participate has no consequences.

Research questionnaire responses describing your organization's experiences, processes and challenges.

Optional contact details — such as your name, organization and email address — if you choose to provide them in a questionnaire.

Messages you send through our website contact form: your name, organization (optional), email address, subject and message. These are stored in our website's database so the Apex team can read and respond to them.

Information you send us directly by email or via WhatsApp — for example, details about an opportunity or proposal you would like support with.

We use inquiry details to respond to you and discuss how we can support your organization. Research responses are analyzed to identify common challenges and inform product research. Findings may be summarized in aggregate form. We do not sell your information.

These are different. A confidential response is one we can link to you — because you included your name, email address or other identifying details — but which we keep private and share only with the people working on the research. An anonymous response is one that contains no information identifying you or your organization, so we cannot link it to you.

If you provide contact details with your questionnaire, your responses are confidential but not anonymous. If you want your responses to be anonymous, leave the contact fields blank and avoid including identifying details in your answers.

Follow-up interviews and early-access invitations are optional and separate from completing a questionnaire. We will only contact you about them if you have separately agreed to be contacted for that purpose — for example, by ticking a box or answering yes to a specific question. Completing a questionnaire does not by itself mean you agree to further contact.

You can withdraw that agreement at any time. Early access is subject to selection and availability and is not guaranteed.

Our research questionnaires may be hosted on Google Forms. When you complete one, your answers are collected and stored by Google on our behalf, and Google's own privacy practices also apply. You can read them in the Google Privacy Policy.

This website uses Lovable's built-in visitor analytics to understand how the site is used. It records the pages visited, where visitors came from, their country, browser, operating system and device type, how long they stay, how fast pages load, errors, and which buttons and links are clicked. It is recorded for every visitor.

This analytics uses no cookies, stores nothing on your device, does not keep IP addresses and does not identify visitors. Detailed data is kept for 90 days and daily summaries for one year.

Lovable collects this data for us. Lovable's privacy policy explains how it handles it.

The website's fonts are loaded from Google Fonts, so your browser connects to Google's servers, which receive your IP address when the page loads. Choosing to message us on WhatsApp opens WhatsApp, which is operated by Meta under its own privacy policy.

Research responses and any contact details provided with them: kept only while the research they were collected for is active. Once that research is complete, we delete them or reduce them to non-identifying, aggregated findings.

Contact form messages and other inquiries: kept for as long as needed to respond to you and, if you become a client, for as long as we work together. Inquiries that do not lead to further discussion are deleted once they are no longer needed.

If you agreed to be contacted about follow-up interviews or early access, we keep your contact details until you withdraw that agreement or the opportunity ends.

You can ask us to delete your information sooner at any time — see the next section.

You may ask to see the information you have provided to us, ask us to correct it, ask us to delete it, or withdraw your agreement to follow-up contact. To make a request, email us at the address below with the subject "Privacy request" and include the name and email address you used, plus which questionnaire or message it relates to, so we can find your information.

We may ask you to confirm your identity before acting on a request. We will reply by email to let you know what we have done. Responses submitted anonymously cannot be located or removed individually, because they cannot be linked to you.

For privacy questions or requests, email inquiries@apexfundingadvisory.com.

You can also message us on WhatsApp at +1 (817) 860-8724. This number is for WhatsApp messages only and does not accept ordinary calls or SMS.